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The Plain Story

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A Quiet Brand With a Loud Why

Plain was started by someone who dropped out of school, tried everything from kitchens to car lots, spent a decade in corporate — then walked away to build something real from scratch.


“I started Plain because I knew there were others like me — stuck in the middle of who they were and who they’re trying to become.”

Plain is for the builders doing the unglamorous work of designing a life they believe in. Not chasing clout. Not waiting for permission. Just showing up — one rep at a time.

Why Plain Exists

Plain is a collective for people in their building season — the outgrowers, the misfits, the ones quietly doing the hard work of becoming. It’s not about being louder. It’s about showing up with intention.


What started as car meets and camera gear has grown into a platform for community, creativity, and quiet momentum — made for people in the middle of the climb.


We create:

Events that bring builders together

Apparel that reflects the journey

Spaces where real ones connect, grow, and keep going


Our mission?


To help people stay focused, chase what matters, and keep building — without waiting for permission or applause.

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What we do

At Plain, everything we create exists to serve the ones still in the middle of it — the quiet builders, the outgrowers, the ones putting in reps without recognition.


  • We Build spaces like Plain.Club — where cars, coffee, and creativity live side by side, grounded in purpose.
  • We Design small-batch gear that means something — not just logos, but reminders of the mission.
  • We Host events that bring real ones together — less clout, more connection.
  • We Support youth entrepreneurship through our partnership with YELL Canada, donating 10% of all sales to help the next generation get started.

Our Pillars

Impact First

Give more than you take—value is built by helping others grow.

Identity Earned

Who you are is proven by what you do consistently, not what you call yourself.

Small Bets, Big Ideas

Start small, stay scrappy, and build your vision one step at a time.

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About Plain.Club

Coming soon to Richmond, BC — Plain.Club will be our first physical space. Think of it as a garage for ideas — where you don’t need credentials to belong, just intention.

Giving Back

10% of every sale goes to YELL Canada, a non-profit that helps high school students develop the mindset, skills, and experience to become entrepreneurs and leaders. One idea at a time, we’re helping build the next generation of people who give a damn.

Learn More