The Plain Ones

Who is Plain?

Plain isn’t a title you earn. It’s a posture you choose.

It’s for anyone who’s still building. Still figuring it out. Still showing up.

Whether you’re a founder, a freelancer, working a 9–5, or still in school — if you care about doing meaningful work and growing into who you’re meant to be, you’re already one of us.

We’ve created 8 Plain profiles to help you name where you’re at — not to put you in a box, but to help you focus on what matters next.

Scroll through the profiles below and see which one feels like you.

Or check out some of our In Plain Sight stories to see how others are finding their way.

In Plain Sight

Still showing up. Still building.

The Builder

You might not call yourself an entrepreneur, but you’re building something. Quietly. After hours. On the side.

You still show up to work on time, answer emails, and keep your responsibilities in check. But there's something else pulling at you. A project. A vision. An idea you’re trying to shape into something real. You probably don’t post about it. You might not even talk about it yet. But it’s there, growing in the background. Maybe it’s a small business. Maybe it’s a creative outlet. Maybe it’s just the life you’ve been imagining when nobody’s watching.

Being a Builder means showing up when no one tells you to. It means staying disciplined when results are slow. It means trusting that each small effort adds up, even if the world hasn’t noticed yet.

You move with quiet conviction. You find clarity through action. You make progress through repetition. And even if you don’t see the full picture yet, people around you are starting to notice.

Your strength is in your consistency. Your challenge is remembering that you don’t have to do it all alone. This chapter might feel like a grind, but it’s not the whole story. It’s the foundation.

Relentlessly consistent — they’ll keep showing up even when no one’s watching
Grounded in practicality — knows how to get things done with limited resources
Loyal and dependable — people trust them because they move with integrity

Systems to make time and energy sustainable
Mentorship or structure to avoid burnout
Community that reminds them it’s okay to grow slow

Making their first $1K from their own thing
Taking one day off a week to focus on vision, not just execution
Hiring help, even for one task

Ideas? You’ve got a million. Focus? Still working on it.

The Creator

You are full of ideas. Some live in your notes app. Others on scrap paper. A few are half-built on your laptop, waiting for your energy to catch up to your inspiration.

You are the kind of person who feels most alive when you are making something. But that does not always mean finishing things. Your creativity is messy, playful, sometimes chaotic. That is part of the magic. You are not afraid to experiment. You know that finding your voice means trying on a few.

You do not always have a clear plan. Some weeks you are on fire. Other weeks, you stare at a blank page and wonder where it all went. That does not make you inconsistent. It makes you human.

Being a Creator means you are in a constant state of exploration. You learn by doing. You grow by trying. You are not chasing perfection. You are trying to turn energy into expression. Some people might call it art. Some might call it content. To you, it is just something that needs to get out.

You are not here to follow a formula. You are here to make something that feels real. But without focus and support, it is easy to stay stuck in draft mode. You do not need more ideas. You need one thing to commit to, just long enough to see it through.

Your strength is in your imagination. Your challenge is follow through. The next chapter is not about changing who you are. It is about creating a rhythm that helps your work move from your mind into the world.

Playful, multi-talented, and full of ideas
Naturally good at starting things, not afraid of the messy middle
Doesn’t over-identify with a single lane — comfortable with experimentation

Clarity around which idea to finish first
Accountability and light structure (without killing their joy)
Encouragement to publish/share, even if it’s imperfect

Completing and sharing one project they’re proud of
Creating a “workflow” that supports creativity without chaos
Launching a monthly drop, newsletter, or routine project

You’ve done what was expected. Now you want what’s yours.

The Shifter

You have done what was expected of you. Built a stable career. Earned the promotions. Hit the milestones. But now that you are here, something feels off. The work no longer excites you. The life you are living does not match the one you imagined. You are not lost, you are just ready to move.

You might still be in your job. You might be planning your exit. Or you might have already left and are sitting in that strange in-between, wondering what comes next. You are not chasing a fantasy. You are searching for alignment.

Being a Shifter means you have already proven that you can play the game. Now you are figuring out how to leave it without burning everything down. You want to take the parts that worked and rebuild something with meaning.

You do not need more inspiration. You need a real plan. You want clarity on what to keep and what to let go of. You want to feel like your time and energy are going somewhere that matters. You are not afraid to work. You just need to know it is the right direction.

Your strength is in your experience. You know how to show up, get results, and handle responsibility. Your challenge is rewriting your story when the old one no longer fits.

This next chapter is not about starting over. It is about starting real. You are not running away. You are shifting toward something that feels like yours.

Experienced, reliable, and emotionally intelligent
Clear on what no longer fits — and brave enough to leave
Knows how to operate in systems, just needs to design a better one for themselves

Help with identity shift (“who am I without that title?”)
A bridge plan — how to transition without panic
A way to use old skills in a new, more fulfilling way

Making income from a new lane
Reintroducing themselves publicly (e.g. bio rewrite, new website, updated story)
Creating a personal runway to leave their job or scale down hours

You’re the thread that holds people together.

The Connector

You are the reason people meet. The reason group chats turn into friendships. The reason ideas move from the abstract into real action. You do not always lead from the front, but you lead with presence. With intention. With heart.

Being a Connector means you see potential in people. You remember names, faces, and unspoken needs. You are the one who invites the new person in, who checks in when no one else does, who notices when something is off. People feel safe around you. They feel known.

You might be building a community. You might be the glue behind a team. You might just be the one everyone counts on to hold things together. You are not always loud, but your impact is deep.

You are often so focused on others that you forget to build something for yourself. You support everyone else's vision, but yours is still forming. You carry the emotional weight of others, but you rarely ask for help. You do not want the spotlight, but you do want something to grow.

Your strength is in your presence. People trust you. Follow you. Lean on you. Your challenge is making space for your own story and protecting your energy.

This next chapter is about building your own foundation. Turning your natural gift for connection into something that is also sustainable. You do not need to become someone different. You just need to give yourself the same care and clarity you give everyone else.

The heart of every room they’re in
Sees potential in people and knows how to bring them together
Creates emotional safety and real trust — rare in any space

Tools to scale their impact without burning out
Boundaries around being “the go-to” for everyone
Confidence in turning community energy into creative projects or offers

Monetizing a group experience (event, membership, group project)
Launching a brand or platform rooted in community
Saying “no” more often to protect their own time

You capture emotion. You translate moments. You bring meaning to the everyday.

The Storyteller

You notice what others overlook. The way light hits a wall. The tension in a quiet moment. The emotion between the lines. You are drawn to the deeper meaning behind things, and your instinct is to capture it. Through a lens, through words, through whatever medium helps people feel what you see.

You are not creating for applause. You are creating to make sense of the world. You are trying to tell the truth, not just report facts. Whether it is a photo, a short film, a voice note, or a post, you want your work to resonate with something real.

Being a Storyteller means you often carry more than you let on. You pay attention to emotion, detail, and mood. You are usually the one behind the scenes, holding space for others. You are curious, careful, and honest. But sometimes you hold back your own voice.

You spend so much time documenting other people’s stories that your own gets pushed aside. You wonder if your work matters. You worry that it has all been said already. You feel the pressure to be original, when all you really want is to be sincere.

Your strength is in your emotional clarity. You see connections others miss. Your challenge is giving yourself permission to take up space. To speak from your own perspective, not just reflect everyone else’s.

This next chapter is about trust. Trusting your eye. Trusting your voice. Trusting that your story is worth telling, even if it is still unfolding.

Deeply observant — sees what others miss
Emotionally tuned-in, often ahead of the curve
Can turn small moments into something universal and moving

Permission to make space for their own voice, not just others’
A rhythm of creation that doesn’t rely on inspiration alone
Clear messaging to connect their work to a bigger story

Publishing a story or piece that goes deeper than ever before
Launching a body of work (portfolio, zine, podcast, blog, etc.)
Attracting collaborators or clients who “get it”

You said no to what wasn’t working. Now you’re finding what is.

The Seeker

You are in between chapters. One part of your life is closing, but the next one has not fully opened yet. You have stepped away from something that no longer fit, even if it was comfortable. Now you are searching, not for a shortcut, but for something real. Something that feels like yours.

You may not have all the answers. You may feel uncertain. But you are not lost. You are just in motion. You are learning to sit with the unknown. Learning to trust that not having a map is part of the process.

Being a Seeker means you are doing the hard work of letting go. You are clearing space, not rushing to fill it. You are asking better questions. You are watching closely for signs. And even when you feel like you are standing still, your internal world is moving.

You do not need advice from people who have never questioned their path. You need time, space, and language for the transformation you are going through. You need to be around others who have also had to unlearn before they could rebuild.

Your strength is in your willingness to change. You are not pretending. You are not performing. You are doing the inner work that many people avoid. Your challenge is to stay grounded while you search, to hold onto hope without clinging to outcomes.

This next chapter is not about fixing everything. It is about learning who you are without the old roles and routines. You are not behind. You are becoming.

Introspective and open to change
Grounded in values, not hype
Unafraid to walk alone when something no longer aligns

Patience with themselves as things unfold
A process for making decisions without rushing
A circle or mirror to help them process and reflect

Choosing one next step — not the whole path
Naming what they’re leaving behind (and why)
Rebuilding confidence through small experiments

No blueprint. No backup plan. Just belief.

The First

You are the one who went for it. The first to take the risk. The first to try something different from what your family or friends expected. You did not have a roadmap or a safety net. Just a sense that there had to be more than what you were told to want.

You carry the weight of proving that it can be done. Not just for yourself, but for everyone watching. People look up to you, even if they do not always say it. But that does not mean it has been easy. You have had to learn through mistakes. You have built things from nothing. You have worked twice as hard just to get a seat at the table.

Being The First means you are often in uncharted territory. You are building while walking. Leading while still learning. There is pride in what you have created, but there is pressure too. The kind that creeps in at night. The kind that tells you to keep pushing even when you are tired.

You are not just chasing success. You are trying to break cycles. You want to be the proof that something else is possible. And you are doing it with heart, not ego.

Your strength is in your courage. You moved before it made sense. Your challenge is letting yourself slow down, ask for help, and believe that you do not have to carry everything alone.

This next chapter is about turning momentum into sustainability. You have built the rocket. Now it is time to build the life that can hold it.

Incredibly brave — willing to leap without a playbook
Carries vision and leadership in their DNA
Resilient — they know how to push through fear and self-doubt

Support systems they don’t have to earn
Belief that they don’t need to prove themselves through output
Tactical help with things they’ve never seen modeled

Building something sustainable (not just impressive)
Finding community with others who “get it”
Investing in their growth — even if it feels selfish

You’re not trying to blow up. You’re trying to build roots.

The Local

You are the one everyone knows. The person who shows up, stays involved, and puts care into the spaces around you. You might not post often, but people see your work. You are not trying to blow up. You are trying to build something that lasts.

Your world is not about going viral. It is about being known in real life. You are the one people message when they have a question. The one they ask for help, advice, or direction. You take pride in your taste, your presence, and your role in the community.

Being The Local means you have roots. You are invested in what is happening around you, whether that is a scene, a city, a niche, or a culture. You are building trust by being consistent. You are not chasing every trend. You are choosing what feels real and letting your reputation grow over time.

Sometimes it feels like you are doing a lot, but not sure how to scale it. You may feel stretched thin or stuck in the same loop. You know you have something valuable, but you are not always sure how to package it or move it forward.

Your strength is in your presence. People believe in you because they have seen you show up. Your challenge is turning that reputation into something sustainable. Something that allows you to grow without losing your identity.

This next chapter is about clarity and elevation. You do not need to go wider. You need to go deeper. The brand, the offer, the story you are meant to share is already there. It just needs a frame.

Deep roots — people know them, trust them, listen to them
They understand nuance, culture, and street-level impact
Excellent taste and instincts — especially in their niche

A clear story for their brand or offering
Help organizing their time — they’re usually wearing 5 hats
Guidance on how to grow without losing authenticity

Turning local trust into long-term income
Launching a signature offer, product, or brand
Becoming known outside their immediate circle

Buy Into Yourself: Reed Askey of Throwback Auto Detailing

Read our stories

Cart0 items

Sign up for 10% off your first order

Read In Plain Sight

Buy Into Yourself: Reed Askey of Throwback Auto Detailing

Don’t Call It a Comeback: Thomas Eleizegui of Isetta Café Bistro

Build Your Own World: Braden Ulvild of Parc Fermé

Sunday Rituals, Everyday: Kylie Ivers of Whale Tale Media