Some people talk about attention to detail.Reed Askey lives it. I first met Reed on the crit race circuit years ago. He wasn’t the loudest guy on the start line, but he was always there...

Some people build cafes.Thomas Eleizegui builds places you remember. I met Thomas after Isetta Café Bistro opened its doors in one of the most iconic and unexpected locations in the city: a historic West Vancouver...

Most people collect race merch.Braden Ulvild builds something entirely new from it. Through his brand Parc Fermé, Braden’s taken vintage racing gear, underground music energy, and early 2000s skate style—and turned it into a lifestyle...

Some people fall into their work.Kylie Ivers chased hers with a camera in one hand and a coffee in the other. Before she turned 24, Kylie had already dropped out of film school, launched her...

Some people chase the spotlight.Arielle Tuliao creates her own stage, then invites everyone else to shine too. I met Arielle through a dear friend, Aliza Vellani, who introduced us after winning a giveaway for a...

Some people find their passion. David Kvocak flew straight into his. I first connected with David through a simple Instagram DM—just two creators admiring each other’s work. But that message turned into a friendship, and...

Some people build bodies.Sandrine Hebert Pelletier is building something more: trust, confidence, and a space where people feel seen. I’ve known Sandrine for about three years, since I started training at Vibe Lounge, the studio...

There are some people whose presence you trust instinctively. You can’t always explain it. You just know they’re steady, capable, and always paying attention, even if they don’t say much. Luke Melo is one of those...

I met Chris Woo over five years ago, back when we were both working in the automotive industry. He came into our Toyota store as a Sales Manager and within weeks made it clear: he...