Don’t Call It a Comeback: Thomas Eleizegui of Isetta Café Bistro

Don’t Call It a Comeback: Thomas Eleizegui of Isetta Café Bistro

Some people build cafes.Thomas Eleizegui builds places you remember. I met Thomas after Isetta Café Bistro opened its doors in one of the most iconic and unexpected locations in the city: a historic West Vancouver...
Build Your Own World: Braden Ulvild of Parc Fermé

Build Your Own World: Braden Ulvild of Parc Fermé

Most people collect race merch.Braden Ulvild builds something entirely new from it. Through his brand Parc Fermé, Braden’s taken vintage racing gear, underground music energy, and early 2000s skate style—and turned it into a lifestyle...
Run It Like You Own It: Chris Woo of Body Energy Club

Run It Like You Own It: Chris Woo of Body Energy Club

I met Chris Woo over five years ago, back when we were both working in the automotive industry. He came into our Toyota store as a Sales Manager and within weeks made it clear: he...
Moves Before Music: Wesley Choi (aka Dubsy)

Moves Before Music: Wesley Choi (aka Dubsy)

Some people play music.Others move people. Wesley Choi, known in the DJ scene as Dubsy, has been showing up behind the decks at our events since early 2025, but his real impact goes far beyond...
From Scratch: Arash Lahooti of Arash Media

From Scratch: Arash Lahooti of Arash Media

Before I ever met Arash Lahooti, I knew his work. Working in the car community and creative space, it’s hard not to. His visuals hit differently - sharp, clean, cinematic. The kind of work that...
Full Court Focus: Ben Chou of The Home Court

Full Court Focus: Ben Chou of The Home Court

Some friends cheer you on.Others hold you accountable to the version of yourself you haven’t fully stepped into yet.For me, Ben Chou has always been that second kind of friend. We’ve known each other for...
The Soil, Not the Flower: Ernest Chao of EC Physio

The Soil, Not the Flower: Ernest Chao of EC Physio

Some people race to the finish.Ernest Chao pays attention to the steps. A longtime physiotherapist, bike fitter, and dedicated cyclist, Ernest is someone whose presence has quietly shaped the rhythm of our community, ride by...
Polished by Reps: Henry Choy of RinseLab

Polished by Reps: Henry Choy of RinseLab

Some people spend their whole lives trying to find purpose. Others spot it early—quietly, intuitively, and double down with everything they’ve got. For Henry Choy, the founder of RinseLab Automotive Detailing, that moment came behind...