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In Plain Sight

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Vision in the Details: Kayseen Gordic of MBG Real Estate
The shifters The storytellers

Vision in the Details: Kayseen Gordic of MBG Real Estate

By Nathan ChanAugust 29, 2025

Selling has a reputation problem.Too often it feels pushy, transactional, or insincere. But the first time I met Kayseen Gordic, she nearly sold me back my own condo — the one I was hiring her...
Build Your Own World: Braden Ulvild of Parc Fermé
In plain sight The builders The creators The firsts The storytellers

Build Your Own World: Braden Ulvild of Parc Fermé

By Nathan ChanJuly 30, 2025

Most people collect race merch.Braden Ulvild builds something entirely new from it. Through his brand Parc Fermé, Braden’s taken vintage racing gear, underground music energy, and early 2000s skate style—and turned it into a lifestyle...
From Scratch: Arash Lahooti of Arash Media
In plain sight The builders The storytellers

From Scratch: Arash Lahooti of Arash Media

By Nathan ChanJune 30, 2025

Before I ever met Arash Lahooti, I knew his work. Working in the car community and creative space, it’s hard not to. His visuals hit differently - sharp, clean, cinematic. The kind of work that...
Built One at a Time: Guy Gregory of Gregory Burke Defenders
In plain sight The firsts The storytellers

Built One at a Time: Guy Gregory of Gregory Burke Defenders

By Nathan ChanJune 30, 2025

The first time I met Guy Gregory was at a car meet hosted at my studio. Among the usual roar of engines and conversations, there was something grounding about the way he carried himself, calm,...

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